- Introduction to Google Ads
- Overview of Google Ads
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- Account Setup
- Billing Methods
- What is Paid Advertising
- Paid Advertising Channels
- Paid Bidding Strategies
- Direct marketing Campaign
- Pay Per Click Campaign
- Types of Campaigns
- Location Targeting
- Google Partners
- Bidding Strategies
- Ad Scheduling
Google Ads Course Module:
• What is Search Engine Marketing?
• Organic Results Vs Paid results
• Importance of SEM
• Types of Advertising
• Search Vs Display
• Create Ad Groups
• Ad Keywords
• Ad Rank
• Quality Score & Its Importance
• How to increase Quality Score?
• How to beat the competitor with low bid?
• Concepts of CPA, CPC, CTR, etc..
• Campaign Settings
• Manual Bidding Vs Auto Bidding
• Location Targeting
• Keyword Planner
• Conversion tracking
• Ad Formats
• Product Listing Ads
• Ad Extensions
• Performance Monitoring & Reporting
• Optimizing Performance
• Custom ad scheduling
• and much more. Will learn in website designing course